Driving Growth Through Partnership: How Motygam and Kushki Transformed Cervecería de Barrio

Cervecería de Barrio, founded in 2006 in the La Condesa neighborhood of Mexico City, has become a benchmark in the Mexican restaurant sector. Since its founding, the company has grown rapidly, reaching 33 branches throughout Mexico, half of which are located in shopping malls and the other half in iconic street-level locations such as La Condesa, the Historic Center, and Coyoacán. With a friendly, inclusive, and pet-friendly atmosphere, Cervecería de Barrio caters to a diverse market that includes office workers, foreign tourists, groups of friends, and families, with 55% of its visitors being women, demonstrating its focus on creating inclusive and welcoming spaces for all its customers. Despite facing challenges in recent years, such as the closure of nearly 20 branches, the company adapted and currently operates 18 establishments in the metropolitan area, remaining a key player in the industry.

In an increasingly competitive and digitized restaurant sector, the adoption of innovative technology has become essential for success and survival. Cervecería de Barrio's collaboration with Kushki and its partner Motygam has been crucial. This alliance has allowed Cervecería de Barrio to adapt, evolve, and leverage digital tools to improve its operations, offer an exceptional experience to its customers, and lay the foundation for its repositioning and expansion in the market.

Challenges and needs

Cervecería de Barrio faced several challenges related to its financial operations:

1. Access to financing: Difficulty accessing the financing needed for renovations, reinvestments, and the purchase of materials.

2. Technological limitations: Traditional payment terminals often failed due to connectivity issues, interrupting transactions and causing frustration for customers and staff.

3. Chargebacks and fraud: The lack of efficient tools to track and reconcile transactions resulted in significant financial losses.

Motygam: Kushki Solution Partner

Faced with the company's challenges, Gastón Gamba, partner and owner of Motygam, Kushki's Partner, presented Kushki's card-present solutions to the owner of Cervecería de Barrio, Gustavo Romero. Previously, Cervecería de Barrio operated with one of the leading banks in Mexico, but the pandemic severely affected its operations, resulting in a financial crisis that required swift action to keep its restaurants running. The initial financing that Motygam secured for Cervecería de Barrio during that period was critical in overcoming the initial challenges.

Thanks to Motygam's direct intervention and close collaboration with Kushki, a comprehensive financial solution was designed. This included competitive customized rates, backed by Kushki's POS technology and a tailor-made financing solution provided by Anticipa, a Merchant Cash Advance company that is also a Kushki partner.

Solution proposed by Kushki

Kushki implemented a comprehensive solution that includes:

- POS terminals with competitive rates: Tailored to the specific needs of Cervecería de Barrio, allowing them to optimize costs and improve their operations.

- Real-time portal: An efficient tool for tracking and reconciling transactions, reducing chargebacks and preventing fraud.

- Personalized service: Through partner Motygam, who ensures effective communication between Kushki and Cervecería de Barrio.

With the end of the pandemic and its new alliance with Kushki—Motygam, Cervecería de Barrio managed to recover and is currently focused on repositioning itself as a leader in the sector, with ambitious plans for 2026, moving beyond its main sector to venture into new business models and expand into new segments.

Results and benefits

The implementation of Kushki's solutions has generated significant results for Cervecería de Barrio:

• Reduction in chargebacks: Decrease in economic losses of nearly half a million pesos per year.
• Operational efficiency: Improved response times and customer experience thanks to real-time transaction management.
• Security and trust: Increased customer satisfaction due to data protection, such as technology for securely entering PINs.
• Internal control: Optimization of branch financial management thanks to the prevention of internal fraud and efficient reconciliation.

"If there were no initial trust, it would be impossible to talk about these results. That's why it's important to have some faith in institutions, trust that we have built with Motygam and Kushki through a win-win approach, especially with the handling of rates, which are a key driver for progress. Although the amounts we handle may seem small, they end up being very significant for us."

-Eliezér Reséndiz, Director of Operations / Cervecería de Barrio

Future of the relationship

Gustavo Romero, owner of Cervecería de Barrio, is diversifying his business with new projects and initiatives such as Airbnb, gyms, and hotels. This expansion represents opportunities for his partnership with Kushki to grow and continue to offer solutions tailored to his company's needs.

The trust and openness between all parties lay the foundation for an even more productive relationship, with plans to implement remote payments and explore new corporate agreements.

Conclusion

The partnership between Kushki, Motygam, and Cervecería de Barrio demonstrates how technology, financing, and personalized service can transform a company's operations, even in the most challenging times. With a shared vision and a focus on innovative solutions, all parties are poised to continue growing and achieving new goals in the future.

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