The digital transformation in education and payment methods

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Estefania Cervantes Reyes
Redactora Creativa B2B
agosto 20, 2024
Lectura de 2 minutos
The digital transformation in education and payment methods

The digital transformation in education and payment methods

It is inevitable not to start every article we read or tell, taking the pandemic of 2019 as a reference. We are aware that the personal and business lives of many were split in two during those years. In that "starting from scratch", it has been interesting to see how the industry reinvented itself, and how people adapted to a new, more technological and virtual way of life. There has been an increase in the demand for various forms of digital education, and the interest of investors in companies that promote the development of work skills, even though today we can say that the pandemic disappeared relatively recently.

The evolution of education in the digital age

The expansion of digitalization and the development of online education have generated the need for reinvention in the education sector. As a result, the industry faces several challenges that need to be addressed to ensure a successful transition to a more digitalized educational model centered around user experiences. This sowed a seed with the name challenge for the education sector, which although it is certainly complex, teachers and students alike have been forced to look for ways to facilitate remote teaching and learning. As claimed by Statista, in Latin America, a region that was already struggling to provide adequate resources for an optimal learning environment, this situation has presented its own challenges. Inequalities are a constant, and circumstances vary both within and between countries.

Great challenges, but not impossible

The article: Impact of digital technologies upon teaching and learning in higher education in Latin America: an outlook on the reach, barriers, and bottlenecks, examines the degree to which digital technologies have been used to improve the educational process in Higher Education Institutions (HEIs), as well as the barriers and challenges that could explain why their implementation has not been uniformly effective in all HEIs. The research was carried out in nine Latin American (LATAM) countries, selected according to the prevailing perspectives of educators, business and financial investors. Its objective is to highlight the level of impact and implications of information technologies on teaching and learning processes.

According to the article, despite the commitment evidenced by LATAM countries to accelerate the transformation towards digital technologies in their educational environment, through the development of action frameworks and plans based on Educational Technology (TEL, in Spanish) policies, there is a lack of local capacity for the creation and design of specialized educational technologies. These tools could be used to improve teaching and learning processes in various Higher Education Institutions (HEIs) in the LATAM region, unlike what happens in European countries.

Opportunity Box

While there is a significant challenge in education and digital payments in LATAM, several countries are making efforts to expand their presence and support through programs that impact the education sector. Here are some figures from Statista.com, with respect to countries such as Mexico, Ecuador and Peru:

  • Mexico: Revenue in the online education market is projected to reach $793.10 million by 2024.
  • Peru: Revenue in the online education market is projected to reach $128.60 billion by 2024.
  • Ecuador: The total value of transactions in the digital payments market is projected to reach $10.74 billion by 2024.

In summary, didactic elements and models are being developed to ensure that students' learning and training experiences are maximized, even in circumstances such as those of a pandemic. Thanks to trends and advances in digital technologies, digital technologies have become an integral part of the modern educational models of higher institutions, as well as an effective tool for the development of disciplinary and transversal competencies, and the promotion of a memorable and flexible university experience.

An impact for the future of society

Recently, a qualitative study was conducted in Brazil and Mexico to evaluate the impact of educational technologies in the educational field (Jassir, 2018). Based on the findings of this study, the aim is to develop educational programs that help accelerate HEIs' plans towards developing and improving their digital transformation strategies, providing a roadmap for the future of education and sustainability.

This is how Kushki enters the education and payment markets

At Kushki we are dedicating significant resources to technological innovation to integrate the various channels with payment systems. The digital environment is constantly evolving, requiring continuous updating and improvement of user experience and multi-channel strategies to keep up with industry trends and consumer expectations. The market is increasingly demanding ease and speed in payments. For this reason, having tools that facilitate recurring charges is essential.

education

Kushki offers a variety of tools designed for this purpose:

  • Online payments by credit card, debit card, bank transfers or cash payments.
  • Reduce the ratio of non-performing loans, due to lack of timely payments.
  • Ease and agility on platforms with UPTIME availability
  • of 99%.
  • Regional processing that allows us to replicate best practices in different markets.
  • Modern technology based 100% on the cloud.
  • Card subscription to make recurring payments.
  • Payment links that facilitate the collection of delinquent portfolios.
  • Consolidated settlement reports on sales made with any payment method or card brand.
  • Online administrative management console.
  • Reports where the different mechanisms of digital payments, transfers, card payments, among others, are consolidated.

Contact here an advisor to learn how our solution offers your customers greater ease and agility to integrate with the same API for LATAM and expand your business without complications!

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Steff Cervantes
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Detrás del juego: ¿Cómo se comportaron los aficionados al fútbol durante la Copa América y Eurocopa en las casas de apuestas?

Era de esperarse que el equipo albiceleste levantara nuevamente la Copa América este año, tanto así que hasta el reconocido peleador británico de MMA, Connor McGregor apostó US$365.000 a favor de la selección de Messi, apuesta que le hizo ganar US$1.103.021. No sabemos con exactitud si McGregor es verdadero fanático del equipo argentino, o del equipo español, ya que también apostó una absurda cantidad de dinero por ellos en la EuroCopa, lo que le dejó otra ganancia de US$1.101.098. Pero en el mundo de las apuestas, no todo es fanatismo por un equipo. Apuestas: ¿Entretenimiento o negocio? Las apuestas se dividen en dos sentidos entre los millones de usuarios: la primera es la pasión por su equipo favorito, la emoción e intriga; y la segunda se basa más en las deducciones donde entra el conocimiento del juego, los jugadores y sus últimos desempeños en el campo. De hecho, existen personas que se dedican a tiempo completo a las apuestas como un negocio en el cual generan bastante dinero; esto claro, si son lo suficientemente capaces de armar las mejores estrategias y conocer al 100% cómo funciona este ‘’juego’’. Copa América: ¿Quién conquistó las cuotas en las casas de apuestas? Horas antes de que la Copa América comenzara (20 de junio), las casas de apuestas ya tenían sus pronósticos sobre quién podría ser el siguiente campeón: Argentina, Brasil y Uruguay, estaban entre los favoritos. 16 selecciones, 32 partidos y 14 estadios de Estados Unidos; así se definiría todo. La tabla de las cuotas de ganancias en general para los apostantes en las casas de juegos consultadas se formaron así: Pero como en cualquier juego, el resultado es incierto. Según las predicciones, Colombia tenía bajas probabilidades de ganar (6%), mientras que Brasil, un país con jugadores legendarios en la historia del fútbol y siendo uno de los favoritos no solo de LATAM, sino del mundo; contaba con una probabilidad de victoria de entre el 14% y el 23%, y para sorpresa de todos, fue eliminado en los cuartos de final. La sorpresa para los fanáticos de este deporte no terminó ahí, ya que Colombia no solo destacó en la Copa América, sino también en las apuestas en línea. “Calculamos que las apuestas deportivas en línea podrían subir entre un 30% y un 40%, dependiendo de hasta dónde llegue la selección en la Copa.’’ Evert Montero, presidente de Fecoljuegos. No solo los colombianos apostaron con toda a la Copa América, los hinchas también entraron al terreno europeo para apostar en la Eurocopa; jugada que hizo que efectivamente las apuestas continuaran subiendo, empujando el porcentaje más hacia el 40%. Cabe destacar que en Colombia, parte de los recaudos de las apuestas se destinan al sector salud y se transfirieron $117.068 millones al sistema sanitario gracias a las apuestas deportivas. Eurocopa: ¿Quién conquistó las cuotas en las casas de apuestas? No comenzó en el top de los favoritos al título, pero tampoco para catalogarlo como sorpresa. Era de esperarse que España pasara a cuartos de final según los expertos y los apostadores. No obstante, al eliminar al equipo anfitrión en los cuartos de final detonó los créditos a su favor. Francia, Inglaterra y los Países Bajos no se quedaron detrás. Llegaron por méritos propios. Algo que llamó la atención fue lo sucedido con el equipo inglés, que aunque el favoritismo era grande, no ofrecía un compromiso verdadero para su plantilla. La tabla de cuotas de ganancias de la Eurocopa estaba dividida de la siguiente manera: Perú: un país con pasión por las apuestas y la tecnología en medios de pagos Según un análisis de las transacciones realizadas en 1.533 casas de apuestas y lotería en Perú, las apuestas digitales crecieron a doble dígito durante ambas Copas. En el caso de la Eurocopa, las apuestas digitales aumentaron 86% en volumen y 125% en número. Mientras que en la Copa América, las apuestas se incrementaron a un 65% en volumen y 130% en números durante los partidos de definición de semifinales. Durante la hora previa a los partidos, el análisis identificó que las transacciones asociadas a la Eurocopa y la Copa América aumentaron 153% y 120%, respectivamente. Además del desafortunado desempeño de Brasil y el ímpetu de Colombia en esta Copa América, otro dato a destacar, es que el análisis observó una expansión significativa del uso de billeteras digitales para efectuar las apuestas digitales en Perú. Para la Eurocopa, el uso de este medio de pago aumentó 140% en volumen y de 151% en número de transacciones; y para la Copa América, de 139% en volumen y 167% en número. Este fenómeno resalta la preferencia de los usuarios por medios de pago rápidos y convenientes para efectuar sus apuestas. México: un país apasionado por el fútbol y las apuestas México es cuna de apostadores, tanto así que el mercado de las apuestas deportivas en línea está proyectado para alcanzar US$1.24bn (miles de millones) este año; mientras que el CAGR entre el 2024 y 2029, se estima que suba un 8.45%, es decir, un volumen de US$1.86bn (miles de millones) para 2029. A pesar de que Colombia y Perú se llevaron los mejores porcentajes en términos de apuestas en esta temporada de Copas, México continúa a la alza en este gremio, y no solo eso; Brasil, siendo el gigante no solo del fútbol, sino de Latinoamérica, su ranking en las apuestas queda muy por debajo de las estadísticas mexicanas. Se pronostica que hasta el 2028, alcance al país azteca en volúmenes de revenue por apuestas en línea. México, a pesar del amor por el juego y las apuestas, no cuenta con un equipo de primer nivel para mínimo llegar a la final de una Copa, como lo es la Copa América, pero sin lugar a dudas las regulaciones y certificaciones para las casas de apuestas legales, han hecho de este país un paraíso para los que gustan de los juegos de azar y las apuestas deportivas, lo que atrae cada vez más a inversionistas externos que quieren comenzar en este negocio y a actores internacionales que ya cuentan con casas de apuestas. 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Steff Cervantes
Redactora B2B
julio 24, 2024