
Currently, public transport is a fragmented and neglected market niche in Peru, where carrier companies do not have the technological infrastructure to control their operations and efficiently manage money collection, according to Roberto Chávez, Wego's CEO. As a consequence, the money collected is stolen, time is wasted daily when counting cash and, due to the current situation, passengers and drivers are afraid of using physical money because it is a transmitter of the COVID-19 virus, in addition to the decrease in tickets sales.
Likewise, the Peruvian Ministry of Transport and Communications (MTC, in Spanish), decreased by 80% the frequency of public transport in Lima and Callao in March 2020; which has been gradually reactivated with the compulsory compliance of strict health protocols. Therefore, it is necessary, especially at these times, to maintain an adequate and efficient control of the revenues generated, and the use of contactless payment methods.
This is why Wego was created, an APP designed to pay public transport by using QR codes, supported by the Kushki payment suite, seeking to transform culturally and digitally public transport in the region, in order to generate a safe, efficient and high quality transport ecosystem.
Wego founders are frequent users of public transport in Lima, Peru. They wanted an efficient, safe and high quality service. However, this was not a widespread service because many processes were still manual and technological tools were scarcely used by transport companies, whose current solutions are not comprehensive and do not integrate operations, money collection, and fleet administration.
For this, Wego founders, using their previous experience in digital transformation for solving problems at different industries, decided to create a solution to help transport companies to improve their processes, optimize their services, and allow their passengers to enjoy their daily trips comfortably.
To make Digital Transformation possible in public transport, it is necessary to involve the whole ecosystem. For this, Wego decided to create a comprehensive solution that engages bus owners and transport companies, drivers, and passengers. Converting a highly operational and manual service into a much more efficient and more profitable business.
On the other hand, our Kushki payment platform allowed them to enable credit and debit card payments, for single and recurring payments, as well as cash payment, by using a technological tool that supports each one of these stakeholders. Thus, carrier entrepreneurs will have access to a web platform that helps them to monitor money collection for tickets sales, or the administration of their vehicle fleet. Bus driver are equipped with a collection and registration system for ticket selling, supported by hardware; and the passenger has an app that is continually updated, which can be used to pay tickets without having any contact, and soon, it will provide much more information. As a result, transport companies are efficient, profitable, safe and provide a better service.
But this does not stop there, payment digitization in public transport companies allowing for payments through QR or NFC technology in Peru brings along an immediate banking of its money collection process, which enables access to bank credits for renewing their fleet and stay active in the business at this difficult moment for the industry.
Now companies of this sector will be able to leverage the large amount of existing data, that, after being processed by Wego, might be used to make better decisions, optimize the operation of their vehicle fleet and manage their business from any smartphone or laptop and at any location, accompanying them in the constant daily trips that they must do for fulfilling their daily tasks, as Roberto Chávez states. Finally, all this generates an improvement in the quality of the public transport service, which becomes an incentive for citizens to use mass transport, and, in turn, generates a direct impact by decreasing the use of private vehicles and helping the environment.
R. Chávez states that urban public transport systems in countries such as Mexico, Colombia, Chile, and Peru is similar, and because of the pandemic, contactless payments are experiencing an increase in their acceptance.
For this, Wego considers that expanding their solutions to a system of electronic payment collection and fleet administration for public transport is a viable plan in the next few years. However, at this moment their main objective is to position themselves in Peru, and then head for countries such as Mexico or Chile, where we will be ready to support them with our products in their expansion process.