Rubén Salazar joins Kushki's Board of Directors

With over two decades of experience building global financial ecosystems, Rubén Salazar Genovez joins Kushki as an independent member of its Board of Directors, bringing expertise to the team that is redefining payments in Latin America.

An expert in payments, promoter of financial inclusion, and firm believer in the power of technology, Rubén has led strategic initiatives at companies such as Visa, Mastercard, Citigroup, and Barclays. Today, in his role as CEO of Gennius XYZ and chairman of the board of TerraPay, he continues his mission to build scalable, efficient, and inclusive payment solutions.

His arrival at Kushki represents a new chapter for the company at a key moment in its evolution.

“Kushki is at the center of one of the most important financial transformations in the world today. Its work in simplifying and connecting the fragmented payments landscape in Latin America is aligned with my commitment to building inclusive, efficient, and future-oriented financial ecosystems,” says Rubén.

Technology, vision, and purpose: Kushki's DNA

Over the years, Kushki has established itself as the largest independent acquirer in the region. Processing billions of dollars annually and operating in five key countries in the region, Kuhski has successfully connected local and global companies with a modern payment infrastructure that drives efficiency, reduces costs, and improves the user experience.

Partnerships with Visa, Mastercard, and American Express reinforce its position as a strategic partner in the growth of digital commerce in Latin America. The appointment of Rubén Salazar comes at a strategic moment for the company. His global vision and experience leading digital transformations in world-class financial institutions will be instrumental in accelerating expansion plans and consolidating Kushki as the leading Paytech in Latin America.

“Rubén's deep knowledge of building scalable payment infrastructures, his strategic vision, and his global perspective will be invaluable as Kushki continues its mission to connect and modernize Latin America's payment ecosystem,” said Sebastián Castro, Co-Founder and President of Kushki.

What's next for Kushki?

With each new step, Kushki continues to build a world-class Paytech, made in Latin America for the world. And with leaders like Rubén Salazar accompanying us on this journey, there is no doubt: the best is yet to come.